
Dilemma 1:
Jennifer, 17, is editor of
the high school yearbook. She directs a team of 28 students
who are active in the yearbook club. Each year the school sets
aside a fund for the club, and Jennifer reports on club
activities to her faculty club advisor. One of Jennifer’s
toughest challenges as editor is to plan for expenses; it’s
easy to underestimate photography and printing costs. So she
is thrilled at year’s end once the club has put the finishing
touches on the yearbook to find out that it has come in under
budget. Jennifer mulls over how to use the surplus funds.
After all, the school set aside the money for the yearbook
club to use. Because she must turn in purchase orders to the
faculty advisor, she simply can’t spend the funds on a club
trip, say, to an amusement park. She doubts that her advisor
would approve that purchase order. But she could allot to each
club member the money to make wall posters of their favorite
yearbook photos at the print shop. Is it OK for Jennifer to
spend the money this way?
Batstone:
Jennifer has stumbled into
a gray zone – where few black-and-white answers live - of
financial accountability. The school has set aside the funds
for the yearbook club, and Jennifer does not distribute the
money for any other purpose. A review of the financial reports
at year’s end will confirm that she has done excellent work at
managing her club’s funds. Her only clear error is trying to
hide from the faculty advisor how she actually plans to use
the surplus money. Why not approach her advisor directly and
offer a good argument for using the money to reward club
members? Maybe the teacher won’t OK a trip to Six Flags – hey,
it’s worth a shot – but it would not be unreasonable to ask
for wall posters that show off the club’s best stuff.
If Jennifer one day pursues
a career in business, she’s likely to encounter this dilemma
again and again. Most companies of any significant size
delegate financial budget responsibilities to their managers.
The amount of money they are given to manage usually is based
on a projection of what it will take to get a project done. No
manager wants to overspend on a project. In a company with
limited imagination, managers may not want to leave a surplus
at year’s end either. Why? They may fear that their thrift
will lead company executives to lower their projected budget
for the following year. For that reason, managers may seek
“creative” ways to drain their budget. A company with
visionary leadership, on the other hand, will find ways to
reward managers – and the people who work in their project –
for staying on budget; even more so when they are able to
leave a surplus.