Set in the year 2035, JA Titan creates a world in which players are CEOs of their own companies. Originally conceived in the 1980s as the Management and Economic Simulation Exercise, or MESE, JA Titan is a widely recognized business simulation for high school students. During game play, students must run a manufacturing company and master six key business decisions: price of product, production levels, marketing expenses, research and development costs, capital investment level, and charitable giving. Various corporate assistants “help” the player through each phase, or “quarter,” of game play.
In 2000, Junior Achievement launched JA Titan under its current name as a Web-based product. Junior Achievement partnered with the Best Buy® Children’s Foundation to unveil a third-generation simulation in February 2003 that is faster, sleeker, and more sophisticated than its predecessors. This version was Flash-based, and features changing economic conditions to gradually challenge student players.
In 2005, Junior Achievement was able to expand on this version of JA Titan with a gift from the Best Buy Children’s Foundation. JA Titan version 3.0 incorporates the concept of charitable giving, challenges students with sub-decisions, and adds voices to the characters, among other improvements.
Success in JA Titan is measured by a “Performance Index,” an evaluation of each fictional company’s performance based on the following:
•Retained Earnings (50%)
•Supply and Demand Potential (20%)
•Market Share (10%)
During game play, players attempt to achieve the highest Performance Index possible. At game end, the player with the highest company Performance Index wins.
A school-based version of JA Titan also is available with lesson plans and administrative features for teachers, and is available solely through local Junior Achievement offices. For contact information on a Junior Achievement office near you, please visit www.ja.org.